Do you participate in #blogchat? Every week, this weekly discussion on Twitter focuses on a specific topic and bloggers everywhere are invited to join in. Because I often have more to say than what will fit in 140 characters, every Sunday night, I post about some of the most interesting #blogchat tweets. Join the conversation by commenting below.
(Still confused? Read more about #blogchat here.)
This week’s theme: Understanding your blog’s analytics and using that info to grow your blog’s readership
As I’ve already said once tonight, stats are not my favorite. I don’t like analyzing them. Heck, I don’t even like checking them. I think one tweeter tonight especially touched on why stats are hard for me:
@tsudo: Measuring audience is important but don’t allow it to be a discouragement to creating useful content.
No matter how well my blogs are doing, I always have higher aspirations. I’m one of those annoying people who is never satisfied, even when I reach my goals. So, stats always seem like a bit of a let down to me. The doubt starts to creep in.
I’m not growing fast enough.
My reader bounce rate is super high. I must not be writing engaging content that encourages people to stick around.
Most of my referrals are from Google. I’m not doing enough to promote by blog through social networking sites, and no one feels compelled to retweet my links.
I had a bad stats day. All is lost.
I know in my heart that even a horrible stats day doesn’t mean that all is lost, yet it if easy to look at stats and wonder why you aren’t doing better. I bet some of the most popular bloggers in the world look at their stats some days and feel discouraged that they only have one million readers instead of two million readers.
The key is to be productive when you look at your stats, rather than letting it paralyze you and prevent you from creating good content.
Take a good look at your last two weeks of posts. Are they high quality? Are they original? Are they focused to be relevant for your target market? Are they consistent? If you truly believe in what you’re doing, keep doing it. Don’t stop just because you see a day of bad stats or aren’t growing as quickly as you wish you could be.
Of course, on the flip side, it is also important to not ignore bad stats. If your readership hasn’t grown for months, you have to ask yourself: why? Maybe you need to reevaluate your niche, your market focus, or your style approach. Don’t blindly continue to post for months or even years if you have no readers. Figure out why.
The point is, take any stat number with a grain of salt. It’s easy to get down on yourself if you think you could be doing better, but rather than simply not posting, continue producing high-quality content and take steps to discover why you aren’t doing as well as you’d like to be doing.
Check out “Overheard on #Blogchat” here every Sunday to read about some of the most interesting tweets from participating bloggers.