It seems that Twitter users aren’t really willing to pay for the service, according to a new study conducted by the University of Southern California’s Annenberg School for Communication and Journalism.
As part of its annual “Digital Future” report (which tracks online and social media behavior in the U.S.) researchers found that while half of the almost 2,000 Americans who took the survey have tried a free web app like Twitter, zero percent of them would actually be willing to pay for the service.
“Such an extreme finding that produced a zero response underscores the difficulty of getting Internet users to pay for anything that they already receive for free,” says Jeffrey I. Cole, the Annenberg School’s director of the Center for the Digital Future.
Also part of the survey, 55% of people polled said they’d rather see advertising displayed next to content than pay for it. That being said, 70% stated that they found online advertising “annoying” and 50% reveal they never click on online ads!
“Consumers really want free content without advertising,” says Cole, “but ultimately they understand that content has to be paid for one way or another.”
What do you think? Would you pay for Twitter? I would consider paying a small amount, but am in the majority that would rather see advertising displayed if it would keep the service free! Sound off in the comments below!