Today’s online environment requires more care and feeding for your blog than you may realize. Here are 10 suggested blog pages to add and reasons for each to boost followers, revenue, and security.
- Start Here.
Let readers know, through a link and short description, which posts include basic explanations about your topic or industry.
- Why Subscribe?
Explain to readers what they’ll miss if they don’t receive Email updates, which includes breaking news, money-making strategies, and problem-solving tips. This page also serves to increase RSS subscribers, a highly-relevant task if planning to offer sponsorship opportunities.
- How to Advertise.
Marketers search for your unique audience to promote their products, so satisfy them with a page explaining your blog’s inception, its mission, update frequency, and rates. As an alternative, guard against competitive surveillance by providing an overview and detailing how to contact you.
- Speaking Topics.
Extend an open invitation to readers who wish to contract you for keynote speeches, seminars, workshops, and other events. This page is different than the Contact page (explained below), as its purpose is to promote your expertise and let visitors know about presentation availability.
Extend your readership to visitors who want to receive an online publication that complements the blog. If a newsletter is important but you don’t know what to write, start by sharing links from past posts highly rated by tweets and comments.
Your recorded radio show appearances and guest postings on other Web sites and blogs will be of interest to anyone who follows your topic, so create a page that links all of your recordings in one place.
Got how-to ideas? Add a maximum of five YouTube-type visuals onto this page. Also, include a link to your video website or YouTube account if more videos are available elsewhere.
Enlighten visitors on this page with your personality, telling them why you started the blog and sharing compelling reasons for reading and bookmarking it.
How easily can readers connect with you for information they prefer not to ask online? Be sure this page includes your Email address and/or telephone number.
In this disclosure-conscious world, conditions that govern access are mandatory. Provide a brief explanation about the blog’s ownership, potential broken links due to natural aging, and your liability regarding visitors’ comments.
Which of these pages do you intend to include on your blog right now?
Shirley George Frazier is chief marketer at SoloBusinessMarketing.com and author of Marketing Strategies for the Home-Based Business: Solutions You Can Use Today. Read Shirley’s Solo Business Marketing blog, and follow her on Twitter @ShirleyFrazier or Email firstname.lastname@example.org.