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Stressed Out in the Blogosphere

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Some of my friends are quitting the blogosphere, supposedly for good. One of them even sold off all his old blogs and domains. The pressure to keep up and succeed “on the web” became too stressful and they decided to step back and do other things. Real world things. One of  these friends went back to corporate America, while another entered the wacky world of retail. I reflect on my my love of writing, the flexibility and ability to call my own shots and wonder why anyone would want to give it all up and enter into the rat race.

I realize how much I take for granted. I’m very happy with the success I’ve achieved as a blogger, but this hasn’t happened for everyone. Blogging isn’t the same big old kumbaya for everyone. We have to come up with unique content every day and market the hell out of our work and ourselves. We have to network online and offline and continue to pimp and push in order to bring in a few Adsense dollars each month.

Do only the strong survive blogging?

It’s been my experience that the folks who do best with their blogs are the ones who:

  • Post at least once each day.
  • Join the conversation on forums, social networks and other blogs
  • Network both offline and online
  • Collaborate with others
  • Work at it every day
  • Treat their blogging as a business

Very few bloggers can put in a minimal effort and hit it big. From what I can tell, the people who don’t do well are the ones who give up after a certain amount of time or don’t follow up on their good intentions. For example, a couple of blogs I started are languishing because I don’t have time to post to them each day. The one that does the best gets several hours of attention each day – from me and others. I imagine it’s even more frustrating for bloggers who put quite a bit of time and effort into what they do only to give it up when it doesn’t pay off.

Another blogger told me that there’s incredible “pressure to perform” with blogging. He said it’s not easy to talk about the same topic each day and not sound redundant, especially if you’ve been doing this for as long as I have. I don’t know about that. I enjoy writing about blogging and writing each day. After five years I’m not sick of it and I haven’t run out of things to to talk about. I think my community’s high expectations keep me from slacking off, though.

Stress and pressure? This is the least stressful gig I’ve held yet!

What do you think? Are you ever challenged to find stuff to write about each day or do you feel stressed if you’re not constantly putting out content or promoting your stuff?

Is there pressure to peform?

Deb Ng is professional blogger and founder of the Freelance Writing Jobs Network. Feel free to follow her on twitter @debng.

Feedback

7
  • Blogging King

    I think this is all well and good, but it is very important for us to be honest with new bloggers about what it is going to take to be successful.

    The number one thing that it is going to take to be successful is an insane amount of hard work.

    There are no short cuts and you are not going to get rich quick.

    But if you are willing to work harder than you ever have in your entire life you have a chance of making it.

  • BenSpark

    I’ve never been stressed out over posting on my blog but now I write for other blogs as well and coming up with new content for those each week is tough. My personal blog is easy because I can write about whatever I want and my theme is my daily photo so I can take photos of whatever I want too. However writing whatever I want whenever I want is fun too.

  • Terri Hardin

    I love blogging, but I have to say that the compensation model is ridiculous. That’s where my stress comes in. One of my actual paying clients has recast my payment as “incentive”.

    I have been in the publishing industry all my life, so I can confidently say that this time is the nadir of respect for writers and other talented personnel who make reading worthwhile.

  • Sarah Nelson

    Great observations. The “trick” is to create a blog around your passions and content comes naturally. Developing a content strategy from the outset is always helpful so you have a “road map” of where you are going.

    I bring a note pad with me everywhere so when an idea strikes, I jot it down and can refer to it when I am struggling with deadlines or having less creative days.

  • Carlo

    I feel like I have to blog. No, not because I feel pressured. But because I find something to relate what I blog about everyday in so many other things. I get all kinds of thoughts and ideas. And if I didn’t blog, I wouldn’t have an outlet to express everything I’m thinking.

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