As bloggers, we’re supposed to be building traffic with good, useful content. Though it’s something we all strive for, we’re not supposed to publicly state how much we want to build traffic and back links. We don’t want anyone to know we want our posts to go viral. We would be scandalized if folks knew we secredtly hoped for a massive response from Digg or Stumble Upon. It’s all about the vibe, you know?
Why is this?
Hear me out…
As bloggers, we want to build up traffic, right? We want people to visit our blogs and we want to profit from them. Sure, we have good intentions too. We want to share what we know , build relationships and teach some useful skills, but if you think most bloggers aren’t in this for marketing or money making purposes, you’re in need of a reality check.
Bloggers want traffic. Lots of traffic.
So why is “linkbait” such a dirty word? Isn’t it our goal to have folks link to us? Don’t we want to write headlines that will draw in readers? If no one else will say it, I will. Yes, that is our goal. We want readers and we will do what we have to do to bring them to our blogs.
Why, then, do we talk about linkbait as if it’s something dirty as in “Oh, he’s just using obvious linkbait tactics.” Well, so what?
I’ll even go as far as to say often times linkbait posts are more interesting than the regular “evergreen”content.
Granted, linkbait traffic is shortlived, but there’s no denying people will drop by often and stick around if they know there’s a good read coming up. If the purpose of linkbait is to solicit traffic and links, isn’t everything we write a ‘bait?
What do you think? Why aren’t we supposed to admit to using linkbait?
Deb Ng is founder of the Freelance Writing Jobs blog network.