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Media Is Not Objective

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As I was reading this post by Paul Carr at TechCrunch this morning it occurred to me that if you substituted the word “Obama” for the word “Apple” Paul would have just written a post that could have been seen on any given conservative political blog any day of the week.

That inspired me to hop on a very old and familiar soap box of mine. But I haven’t been on this particular soap box in quite a while so maybe I can fool you into thinking its new =p.

I agree with Paul, Apple fan boys make me crazy. Particularly when they are supposed to be journalists, even worse when they are supposed to be new media journalists fighting against what we all see as old media biases and bad journalism.

But the underlying point applies to all forms of media including me; and since you are reading this post most likely you too. Everyone of us  brings some bias to the table every time we write a post, create a podcast, or send out a tweet.

The best thing we can all do and the thing we should do is be honest about our own inherent biases.  In that spirit you can find some of my biases at the bottom of this post. But something else we can all do is attempt to limit the influence of our bias in our content. I know its a hard thing to do sometimes **cough** Jets Suck**cough**. See what I mean? If you want to create great content you need to constantly stay on guard to keep from falling into the fanboy trap.

So if you find yourself writing a post that is arguing whether the iPod or the Macbook is the greatest invention in the history of man kind you just might be a fanboy. If you find yourself writing a post about how every time you see the president on TV the birds around you seem to break into song, you might not be the most objective political observer.

Now back to those biases of mine; I love San Diego, the Chargers, the Padres and even the Soccers (one for the thumb baby!), I hate Los Angeles and all their sports teams and no the Raiders are not an LA team you only rented them for a couple of years so get over it Angelinos.  I don’t like the Jets very much now either. That will most likely pass when we crush them next year like we should have this weekend.  I can’t help liking Rex Ryan even if he is a windbag.  I find myself being much more conservative now than when I was younger even if I’m still a registered Democrat.  I am and was a Ford man before they sponsored BlogWorld. With the exception of my 72 El Camino (great car) and an Oldsmobile Delta88 I drove for a month, every car I have ever owned has been a Ford. I am a PC and damn proud of it.  I have used my iPod less than a dozen times and now its broken. So you could characterize me as an anti-Mac Fanboy.  I am an old metal head and prefer Black Sabbath, Metallica and Megadeath to Nirvana and Pearl Jam.  To clarify that’s old Metallica before they cut their hair and released the Black album.  I used to be a Bud man but now prefer a good Guinness or Augustiner.

What are your biases?

Who are you a fanboy of?

Rick is the CEO & Co-Founder of BlogWorld & New Media Expo. He lives in Canyon Lake with his wife and two dogs Abby and Thor.


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  • cheryl lawson

    I’m bias to chocolate over peanut butter.
    I feel like such a hypocrite when I have a pb&j. Whew, glad I got that out. 🙂
    @partyaficionado

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