With all the talk about earning money as a blogger, I think it’s important to determine the purpose of a blog. This isn’t one of those same “why do you blog” discussions, because most people will say they love sharing or writing and it turns in to a big kumbaya. Determining the purpose of your blog is to get to the real meat of the matter. It’s to look into your blog’s future and see where you envision it five years down the road.
Why do you really blog?
Is it because you want to build your personal brand?
Is it because you are being paid to build someone else’s brand?
Is it to bring traffic?
Is it to create awareness of a product, service, or charity?
Is it to share?
Is it to write about yourself?
Is it to sell something?
Is it to make money?
Until you determine the purpose, you won’t really be able to grow your blog one way or another. Knowing which direction to take your blog will give you goals. It will enable you to put a plan into place. For example, someone only interested in building a buzz around a brand will take a different approach to a personal blogger. Someone wishing to share tips is probably going to be less aggressive than someone only wishing to make money. Each type of blogging involves different tactics and strategies.
What is the purpose of your blog…and what is your plan of action for growing your blog?