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September 2008

Nokia N95 Cell Phone Lost: Can You Help?

Author:

Erin (@QueenOfSpain) informs us that her pet gizmo, her Nokia N95 cell phone, was lost at the TechSet party at BARE during Blogworld Expo. Hopefully it wasn’t someone with light fingers but rather a simple moment of confusion followed by someone staring at this orphaned phone, wondering what to do with it.

One way or the other, she is offering a reward and I know you’ll unquestionably get seven years of good luck if you can help her reunite with her phone!  Questions?  Please feel free to contact us too.

***edit by Rick***
If you are able to return this phone, BlogWorld is also kicking in a free full access pass to BlogWorld 2009. Please pass the word and lets try to get Erin her phone back.

Thank you

Rick

Technorati State of the Blogosphere 2008 Now Available Online

Author:

BlogWorld attendees were first to see this data courtesy of Technorati’s CEO Richard Jalichandra who opened the 2008 BlogWorld & New Media Expo with the highlights of this report. Today Technorati has released part 1 of 4 of the complete report.  Three more segments will be released this week.

My biggest take away from this report?

More bloggers are able to make money from their efforts. As the medium builds in readership

Blogs are Profitable

The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month. Note: median investment and revenue (which is listed below) is significantly lower. They are also earning CPMs.

Bloggers are sophisticated in using self serve tools for search, display, and affiliate advertising, and are increasingly turning to ad and blog networks. Many bloggers without advertising may consider it when their blogs grow – the inability to set up advertising will not be a factor.

I think this is what Technorati means by the medium going mainstream. Obviously we agree here at BlogWorld.

One of the smartest social media experts I know Marshall Kirkpatrick doesn’t.

Erick Shonfeld at Techcrunch doesn’t believe the self reported earnings from bloggers:

The $6,000 a year I can believe. The $75,000 figure is harder to swallow, especially with only 100,000 visitors a month. But directionally there is no doubt that blogs are bringing in more cash.

I am not statistician but maybe serious bloggers who earn income are more likely to respond to the survey?

More thoughts at CNET, Mashable, VentureBeat, A VC,

Basking In The Glow!

Author:

WOW! This was an amazing weekend. My head is still spinning. I met so many great people, who said so many nice things about the show (how it was the best conference ever, the most organized, the best looking), our staff (how helpful and professional they were), the speakers (just how overwhelming the list if rockstar speakers were, how great the sessions were, how people couldn’t decide which killer session to choose from), the exhibitors (the cool swag, the great blogging tools they had, how many exhibitors there were, the sponsors (Jones Soda was a smash! with the blogger branded sodas), the attendees (how they asked great questions from the exhibitors and were so interested in what they had to offer), everyone loved the parties! So many more kudos from all of you.

Honestly I have exhibited and attended hundreds of events, organized dozens of them and never seen a group of people this happy and fulfilled with any event. People didn’t want to leave. There were tons of people on the show floor as the Freeman crew was rolling up the carpet after the exhibit hall had closed. Lots more just chatting in the new media lounge, then a few hundred more in different gatherings all over Vegas Sunday night. I tried to meet up with all of them but after the 5th bar I was worn out and had to get some sleep.

A huge thank you to all of you who spoke with me and gave your feedback. We work really really hard on BlogWorld and it is a labor of love for me personally. To hear so many compliments from so many people really means a lot so again Thank you everyone of you.

More posts and well deserved individual thank you’s to come but for now I just had to share the overall feeling of joy and satisfaction I am feeling today. It would never have happened without each and everyone of you contributing your excitement, experience, knowledge and enthusiasm. You are all what made BlogWorld such a great event this year.

THANK YOU!

The Calm Before The Storm

Author:

Most people don’t realize how much work happens before the show starts so I thought it might be interesting to give you all a look at what goes into setting all this up. I took a little video Thursday afternoon. Feel free to flame by video skills, as they are terrible. Here are a couple of the large banners you will see when you come in:

And for all the very kind folks who volunteer to help “do something” every year at BlogWorld, this is the job that always needs to be done, that no one wants to do bag stuffing:

Glamorous isn’t it?

Technorati Tags: ,

How to walk from the LV Hilton to Blogworld Expo

Author:

Yeah, on first read this seems like a daft sort of posting because the Las Vegas Hilton is immediately adjacent to the Las Vegas Convention Center. Except the LVCC is over three million square feet, more than a mile across, and you can’t get from the north side to the south side without stepping outside. So, this entry to help Blogworld Expo attendees staying at the LV Hilton to quickly and efficiently walk to the show.

If you’ve been to Vegas for one of the really big shows, like CES, you’re probably used to walking through conference halls. Since we’re not that big (yet) you can’t do that: many of the halls and areas are closed off either for other shows or because they’re setting things up for other shows.  So here’s how to go…

From the lobby of the Hilton, you can either walk through the interior towards the Convention Center (it’s signed), which drops you off at point 1 (on second image, below).  If you go there, walk just a little bit to point 2, so that on the side of the LVCC you see a sign “skywalk to convention center”.

It’s probably easier, however, to walk out the front door and then go outside and around to the “Garden Patio”. Walk through there and you’ll end up in the same driveway between the Hilton and the Convention Center. I marked that point 2.

From there you can either take the elevator or escalator up one floor (it’s marked “Skywalk to Convention Center”), then walk down the long, long walkway until you’re in a central atrium area. That’s the north hall, however, not where we’re actually holding Blogworld.

That’s why from that point you need to go downstairs and out into the sunshine. Now just walk away from the Hilton (south), across Desert Inn Road and to where you’ll see the South Hall and Blogworld. The route I’m suggesting is marked in yellow on the below image, with the destination marked as “3”. The green route is an alternative all-outdoors route, but don’t be fooled, it’ll add 5-10 minutes to your walk. The convention center is really, really big:

Walking Routes from Hilton to Blogworld at LVCC

Walking Routes from Hilton to Blogworld at LVCC

Congrats!  You found us. Just go upstairs and we’ll be waiting for you!

Thanks to Brett Bumeter for tweaking and improving the second image to help make this more coherent!

Use Twitter to Keep Track of Parties and Events @ Blogworld

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You’re coming to Blogworld and New Media Expo 2008 here in Las Vegas. In fact, you might already be here. But how do you keep track of what’s going on, who is meeting up at what bars or nightclubs, what parties are happening, and even which talks at the conference are worth joining and which aren’t?

I’m glad you asked!

If you’re technologically adept, one smart strategy you could use is to utilize Twitter Search (aka Summize) and have a bookmarked search for “blogworld”, “blog world”, “#bwe” and “#bwe08″. That’ll catch all the public tweets that are related to the show, even from people you don’t follow.  Very useful!

For major geek points, if you’re on an iPhone you can just “Add to Home Screen” your saved search and now you’ll have a handy little icon for this search, making it even easier to keep track of what’s happening.

In addition, some of us seem to be magnets for activities, so it’d probably also be smart to follow Rick Calvert, our fearless leader, at @Blogworld and you might also follow me - @DaveTaylor – too.

Are you also someone who is going to be twittering about the activities and events here at Blogworld Expo?  If so, please leave your Twitter handle in the comments below this message.

If you aren’t here, well, you can enjoy this amazing event vicariously through our twitterstream but if I were you, I’d beg, borrow or steal and get here to Las Vegas instead!

Blogger's Night Out Details!

Author:

First of all a huge thank you to Joe Morin and Brett Tabke from Pubcon for making this happen. Second a Huge Thank You to the folks from MGM/Mirage, Blue Man Group and Cirque du Soleil for their generosity in donating all of the tickets and for being such a cutting edge company that realizes the influence of the Blogosphere and new media.

This program was a huge success at last year’s Pubcon and I was immediately jealous when I saw what they had done. Completely by coincidence Joe and I met about a month ago at New Media Expo and he said we might be able to pull this off for BlogWorld. About three weeks of hard work and organization from Joe and Brett and off we go.

So here is the deal, the tickets are free to all BlogWorld attendees on a first come first serve basis. Every show is certain to sell out so sign up ASAP. I would highly recommend going to the Thursday night showing if you can as there will be fewer bloggers in town then vs. Friday.

All the MGM/Mirage folks are asking is that you write an honest review of the show you see. It is not required but if they are cool enough to give you a $100 + ticket I hope you are decent enough to follow up and write the review on your blog. They don’t want puff pieces. They want your honest opinion if you loved it let them know, if you hated it, then explain why.

When you post your review, please link back to this post.

Here is the Blogger’s Night Out Schedule with all of the available shows and times:

Thursday September 18th

Mamma Mia

7:30 p.m.

Carrot Top

8:00 p.m.   (tickets must be picked up by 6pm or they will be released back to general sales pool)

Friday September 19th

Roller Coaster at NYNY

Between 11 a.m. and 2 p.m. Blog World attendees can ride the coaster for free with their conference badge – up to the first 200 attendees each day. Be sure you bring your badge if you want to ride the roller coaster!

Siegfried & Roy’s Secret Garden and Dolphin Habitat

Between 12:00 p.m.  and 4:00 p.m. BlogWorld attendees may obtain free admission with their badge. Be sure you bring your badge if you want to get in!

Blue Man Group

7:00 p.m.

Zumanity

7:30 p.m.

Now how do you get your tickets?

Go to this website and sign up, you will get an email verifying you have registered. Click the link and log in. You will then get an email from Brett asking which show you want tickets for. Just reply with your request.

The pubon folks will be at Blogworld Thursday afternoon and all day Friday. You will need to pick up your tickets directly from them.

Counting the roller coaster there are over 1,000 tickets available. This is a huge program that MGM/Mirage has put together for us. So if you feel inspired to just thank them in general please be sure and link back to this post with anything like that as well.

Blogger’s Night Out Details!

Author:

First of all a huge thank you to Joe Morin and Brett Tabke from Pubcon for making this happen. Second a Huge Thank You to the folks from MGM/Mirage, Blue Man Group and Cirque du Soleil for their generosity in donating all of the tickets and for being such a cutting edge company that realizes the influence of the Blogosphere and new media.

This program was a huge success at last year’s Pubcon and I was immediately jealous when I saw what they had done. Completely by coincidence Joe and I met about a month ago at New Media Expo and he said we might be able to pull this off for BlogWorld. About three weeks of hard work and organization from Joe and Brett and off we go.

So here is the deal, the tickets are free to all BlogWorld attendees on a first come first serve basis. Every show is certain to sell out so sign up ASAP. I would highly recommend going to the Thursday night showing if you can as there will be fewer bloggers in town then vs. Friday.

All the MGM/Mirage folks are asking is that you write an honest review of the show you see. It is not required but if they are cool enough to give you a $100 + ticket I hope you are decent enough to follow up and write the review on your blog. They don’t want puff pieces. They want your honest opinion if you loved it let them know, if you hated it, then explain why.

When you post your review, please link back to this post.

Here is the Blogger’s Night Out Schedule with all of the available shows and times:

Thursday September 18th

Mamma Mia

7:30 p.m.

Carrot Top

8:00 p.m.   (tickets must be picked up by 6pm or they will be released back to general sales pool)

Friday September 19th

Roller Coaster at NYNY

Between 11 a.m. and 2 p.m. Blog World attendees can ride the coaster for free with their conference badge – up to the first 200 attendees each day. Be sure you bring your badge if you want to ride the roller coaster!

Siegfried & Roy’s Secret Garden and Dolphin Habitat

Between 12:00 p.m.  and 4:00 p.m. BlogWorld attendees may obtain free admission with their badge. Be sure you bring your badge if you want to get in!

Blue Man Group

7:00 p.m.

Zumanity

7:30 p.m.

Now how do you get your tickets?

Go to this website and sign up, you will get an email verifying you have registered. Click the link and log in. You will then get an email from Brett asking which show you want tickets for. Just reply with your request.

The pubon folks will be at Blogworld Thursday afternoon and all day Friday. You will need to pick up your tickets directly from them.

Counting the roller coaster there are over 1,000 tickets available. This is a huge program that MGM/Mirage has put together for us. So if you feel inspired to just thank them in general please be sure and link back to this post with anything like that as well.

Blogworld Speaker Interview: Deborah Micek

Author:

Q: In two sentences, highlight your background and professional experience to date. One bonus sentence: how’d you get started blogging?

A: My background began with a quick rise to the top of my field as a social worker with a degree in Psychology. Ok well, it was actually to the #2 spot in my field, but I realized I’d have to wait another 30+ years to get the president’s position as she was fairly young with no plans to go anywhere. That’s when I started exploring other ways to challenge myself. After spending a decade as a behavior analyst, overseeing managers and motivating the unmotivated, I decided it was time for a change. A BIG Change!

As a result, I changed everything about my life. I started a coaching & consulting business in the NY/NJ area, I quit my “secure” job, and I sold my house and all my belongings (except my shoes) and moved 5,000 away from my home state to live and work in the state of Hawaii.

Once I realized how time consuming in-person networking was, and how costly advertising was for a small business owner, I began the quest to find another way to get the word out about my boutique coaching firm. That’s when I discovered the power of blogging.

Deborah Micek, aka CoachDeb

Deborah Micek, aka "CoachDeb"

I started blogging after participating in a coaching club with Stephen Pierce where he talked about blogging as a way to get traffic for all the articles we wrote for Hawaii’s daily newspaper The Star Bulletin and magazines back in 2002. Having my own Coach was just the kind of accountability I needed.

After that, my blogging efforts took a life of its own. My business partner and I started seeing additional benefits for our blogging platforms, and took it to the next level, writing the first book on new media marketing tools and strategies. But instead of calling the book “blogging secrets” we wanted the book to be full of timeless strategies, and instead titled it, “Secrets of Online Persuasion” taking the topic beyond blogs and Podcasts, which were all trend setting topics at the time, and the book was released way before its time in regards to the blogging bandwagon that followed.

The book covers what’s most important when you’re using any communication platform – which is your influence and ability to persuade with your words via your blog. And to me, that’s more important than just the mechanics of blogging.

Q: How often do you blog?  What platform do you use?  Why?

I blog often. I guess I could say daily, now that I use Twitter as my micro-blogging platform, but as far as article blogging, it’s several times weekly on a variety of the blogs we run.

I started using WordPress, but found there were so many plug-ins to install, and with the updates they issue to fix bugs, etc. it became incredibly time-consuming.

The platform we use is BLOGi360.com.

Why do I use this platform? Simple = Because we created it.

Ok, well that’s the short answer, but on the serious note, we developed it to take care of an unmet need for busy business owners who didn’t have the time to do all the things necessary for their blog to work for them. We hired a team of programmers to create software that works automatically for the busy business owner (starting with me).

The system took a ton of tech time off my shoulders so I was able to focus on writing & uploading content, videos, etc instead of worrying about the techie stuff. All the installation and plug-ins along with proprietary software that goes far beyond WordPress are all done for me on any blog I create with this software. Now with the BLOGi360 system working for me, I can get busy doing the things I love – like tweeting on Twitter and connecting with other influencers.

We originally created the system to use for ourselves (selfishly) and then shared it with our private coaching clients. Recently we decided it was time to share the technology with the world of small business owners. Thus began another journey.

Q: Point us to a recent postings on your blog that you think are superb, and tell us a bit about your writing process. How long did it take for you to come up with the topic?  How long to write?

http://tribalseduction.com/blog/womenrule is a recent post that was uber fun to create & share with my subscribers. The topic generated 30 comments almost immediately and continues to get a lot of hits to this day.

People often tweet me mentioning how they laughed when watching the video on this post, and then share whether they agree or disagree with what the gentleman in the video shared.  The blog post posed a question (instead of a statement) “Do women rule on Twitter? (What Men Think)” and shared a few paragraphs about the making of the video that was shared in the post. The video itself was created while at a friend’s place, and editing less than 5 minutes because we kept it “reality style”.

This topic on my personal blog was a continuation of a column written for Entrepreneur magazine where I posed a controversial topic that people couldn’t help but comment and tweet about. 72 comments came in from my Twitter following who were not afraid to get engaged in a controversial dialogue.

My writing process is to not fear controversy. I even posed the thought for my readers, “Does this make me sexist?” and allowed readers to decide for themselves. In a politically correct world, people are tired of only saying what they’re “supposed to say” so anytime you go against the norm and try something different, it’ll have a certain shock value where people will enjoy participating in. And that’s what the blogosphere is all about – isn’t it? To get people engaged, entertained and sharing their two cents about matters important to them.

Q: How often do you leave comments on other people’s blogs?  How do you find their entries in the first place?

I comment anytime I come across a topic that interests me. I often find the blog posts from the people I follow on Twitter. I love knowing the moment a blog post goes up and have some bloggers who regularly DM me about 10 minutes before their post goes live to give me a chance to read and comment first, and then tweet my following so they can do the same.

Q: Tell us a bit about your talk at Blogworld Expo. Topic, key points you’ll cover, etc?

I’ll cover the issues of how to use controversy and creating shock value in my Tribal Seduction presentation at Blog World Expo on the Entrepreneur track.

Once you understand how people are tribal by nature, you’ll be able to gather a tribe yourself of raving fans.
Most people are afraid of “rocking the boat” yet that’s the precise way of generating a flood of traffic, fans and clients.

New Media has introduced a more authentic, transparent world, and when people try to disguise their views or true identity, it backfires, or worse, gets them no results as though they don’t exist.
We’ll talk about how to brand their voice and develop their story in order to be known in the marketplace of ideas.

I’ll also reveal an amazingly effective process that’s a 180° turn from all you’ve been told about marketing in the 20th Century. Most people do it backwards. That’s why I’ll discuss how business owners can solve the problems that most entrepreneurs encounter when developing their marketing strategy.

Q: How do you recommend new folks best experience a major conference and expo like Blogworld Expo?

I’d recommend new attendees going to Blog World Expo for the first time begin their experience by tracking the hashtag #BWE08 on their mobile phones and the internet using Search.Twitter.com in order to follow the conversations happening in all of the different rooms.

This is another great way to find and connect with people who are at the conference that you might not otherwise have the chance to meet in person due to the overwhelming number of people attending this conference.

Q: Easy ones: Mac or PC?  Ipod or Zune?  Iphone or Blackberry?

I go both ways. I use a PC for all my business needs with corporate clients so all documents transfer easily. And I use a Mac for my iPhone connection and think of it as my portable Mac computer, since I use it mostly for internet connection, checking email, etc. all the things people buy a Macbook AIR for.

Then I carry around my Blackberry in order to use the phone reliably and not hang up on people when my cheek hits the touch pad on the iPhone. I also have it as my backup for when my iPhone battery dies. I can never go a full day without recharging. So – I find going both ways works best.

As for iPod, I use the Creative Zen to download from my Napster account and listen to tunes and Podcasts on my long flight from Honolulu to Vegas.

Thanks for sharing all of this, Deb!  If you don’t, you should consider following @CoachDeb on Twitter too, though be warned, she’s as prolific a Twitterer as I am. But then again, perhaps you can just follow both of us (I’m @DaveTaylor) and add Rick Calvert, host of Blogworld (@blogworld) and fill your dance card quickly. :-)


Interview by Blogworld Expo co-host Dave Taylor, of Ask Dave Taylor.com and Intuitive.com.  He’ll see ya in Vegas in just a few days!

Blogworld Speaker Interview: Lee Odden

Author:

Q: In two sentences, highlight your background and professional experience to date. One bonus sentence: how’d you get started blogging?

I’m CEO of TopRank Online Marketing, an Internet Marketing Consulting agency specializing in web strategy, digital marketing and PR, SEO, social media and email marketing. Before TopRank, I was a VP at a web development and marketing agency for about 5 years.

I started blogging in December 2003 as a way to collect and annotate news of interest for our team at TopRank. I changed it from a news blog to one that focuses on original content such as interviews, tips, conferences, polls and reviews about 3 years ago.

Q: How often do you blog?  What platform do you use?  Why?

Lee Odden, CEO, TopRank Online Marketing

Lee Odden, CEO, TopRank Online Marketing

Currently I blog just about every day, but not on the same blog. For the most part, I post to TopRankBlog.com which is run on WordPress. Why WordPress? Because it makes blogging easier and more effective. I also contribute to AllBusiness.com, MediaRelationsBlog.com and am working on something special for MarketingBlog.com, but that’s not live yet.

Q: Point us to one or two recent postings on your blog that you think were superb, and tell us a bit about your writing process. How long did it take for you to come up with the topic?  How long to write?

Recently I did a 3 part series on the topic of Digital PR and SEO that I personally thought were fairly well done.  Here’s the roundup of the series.

Overall, the best posts seem to come from tips or observations that happen in the course of working in an Internet Marketing agency or interviews. Tips posts like this one on repurposing content are often a compilation of reviews or bulleted lists of suggestions. However, we get the most comments and links from posts that are observations about the internet marketing industry and all the misinformation and change that comes with it. Those just flow out after a conversation with a prospect, a thread on Twitter or from a networking event and take anywhere from 10 – 45 minute to write.

Q: How often do you leave comments on other people’s blogs?  How do you find their entries in the first place?

I try to leave comments whenever people mention us or if I notice something of interest and can offer some value to the thread.  I find these kinds of entries from Google Alerts and especially from the alerts we get from Radian6, the social media monitoring tool we use. I have nearly 1,000 internet marketing blogs that we’ve reviewed for our BIGLIST in my RSS reader but obviously can’t get to more than a handful each week.

Q: Tell us a bit about your talk at Blogworld Expo. Topic, key points you’ll cover, etc?

I’m moderating a session on Search Marketing and New Media with an excellent group of speakers including: Stephan Spencer of Netconcepts, Brian Clark of Copyblogger.com and Michael Gray of Atlas Web Service. Each is an accomplished blogger as well as an industry leader in their respective areas of search and social marketing.

We’re foregoing formal presentations in favor of an overall discussion about trends and tactics with the last portion of the time dedicated to audience questions about blogging, SEO and any other relevant topic that comes up.

I think the audience will be in for a real treat because the depth in expertise about blogging as well as SEO, paid search, social media from this group would be hard to match.

Q: How do you recommend new folk best experience a major conference and expo like Blogworld Expo?

We recently ran a series on how to get the most out of attending conferences,  (See: Getting the Most Out of Internet Marketing Conferences) but I’ll summarize:

The important thing is to understand the conference offerings and read through the program to see what is being offered. Be sure to set goals and make the time to pre-plan conference involvement. Leverage content creation, networking, recruiting, competitive intelligence as well as prospecting opportunities.

Introduce yourself often, to speakers, sponsors and other attendees. Participate in after event social opportunities but don’t overdo it or you won’t get value out of the next day’s sessions. Be sure to follow up with new contacts and connect with people socially online through Twitter, Facebook, LinkedIn or your social network of choice.

Q: Easy ones: Mac or PC?  Ipod or Zune?  Iphone or Blackberry?

PC, Ipod and Blackberry.


Interview by Dave Taylor, who blogs about tech support, business blogging, and personal finances, among many, many other topics. He’s also an avid film afficionado and runs @FilmBuzz, a movie new service exclusively available on Twitter.

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