Word on the street is that Google and Verizon are close to cutting a deal together that will allow google to be the default search browswer on all verizon phones. The mobile search market is still relatively new and to be honest, the Iphone is probably one of the only phones out there that even makes internet browsing on the phone an easy and enjoyable experience. Venture Beat also mentions that google has a worked out a deal with nokia earlier this year to be places on all of their phones as well. If we think google is big now, just wait until the mobile search market takes off.
According to Silicon Alley Insider:
“Some 17 million mobile subscribers use mobile search, according to comScore M:Metrics. That’s a pathetic 7% of the U.S. mobile market — which means some 93% of mobile subscribers aren’t using mobile search.”
The obvious reason that google wants to be first on the mobile search scene is because google thinks that more can actually be made through mobile search than through desktop/laptop search. Mobile advertising is going to be a huge new revenue stream that is very untapped and will probably remain so for at least another couple of years.
A quote from Webpronews by Eric Schmidt says:
“We can make more in mobile than desktop eventually. The reason [is] because the mobile computer is more targeted. Think about it: you carry your phone everywhere, it knows all about you. We can do a very, very targeted ad. Over time, we will make more money for mobile advertising.”
I think this trend toward making phones more like little laptops is also going to give rise to an increase in mobile blogging. WordPress already has a nifty little mobile application that let’s you write and post to your blog from the iphone, but are we going to see mobile blogging really take over? Eventually I think so. One of the things bloggers do the most before they write is research topics via google. If searching on mobile phones became as it easy as it is on laptops, then I think mobile bloggers will start springing up all over the place!