The social network scene got a little hotter and a little more crowded today. TechCrunch broke the story on Yahoo’s Mosh today:
Here?s a juicy tip – we?ve been hearing about a new Yahoo social network initiative called Mosh, which is at mosh.yahoo.com but can only be accessed from inside the Yahoo offices. If you happen to be using the guest wifi at Yahoo, you should be able to access the site, although this may be shut down soon.
It?s likely this would replace Yahoo?s 360 social network service, which has never really gotten traction. The existence of Yahoo Mosh also most likely puts a bullet in any further speculation that they are in acquisition talks with Bebo, a somewhat unsubstantiated rumor from May. Last year Yahoo made a serious effort at acquiring Facebook but the deal was never closed.
Followed soon afterward with Yahoo Mash screenshots:
Nifty, two more big players trying to get into social networking after their own SocNet properties flopped. The question will be is this too little too late. Yahoo missed the chance to get Facebook, so it’s working on something to replace Yahoo!360 (remember when we were all begging for invites to that?).
Google is, wisely, taking a different approach. They want to be the SocNet connector, something sorely needed, IMHO. Will it work? Can there be The One Ring to Rule Them All (remember whose ring that was, BTW, the Dark Lord himself)?
I think Yahoo is going to have very hard time gaining traction, Google, on the other hand, just has to build excellent applications of the various SocNet APIs out there. Which do you think you’ll use?