as in Social Media Optimization?
Search Engine Optimization (SEO) for websites has been honed into a fine art and while I believe in the power of SEO, there is a new discipline beginning to emerge called Social Media Optimization (SMO).
The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on blog search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.
Here are 5 rules to help guide your thinking around SMO for a client’s website:
1. Increase your linkability – This is the first and most important priority for websites. To optimize a site for social media, we need to increase the linkability of the content.
You will have to read Paul’s post for the rest of his great tips.