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Yearly Archives

2007

Exhibitor Review: Lijit

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LijitLijit is a search replacement for your blog. And it’s a good one at that. Not only does Lijit give you awesome search results it also allows you to see who around is talking about the same thing on their blogs. The more someone talks about a product the higher their relevance in other similar searches. This allows you to become an “expert” in the subject that you’re blogging about. Lijit also gives you the option of displaying the search results on your own site or they can host it for you. Either one you choose will provide you with a search result that is far greater than the standard WordPress search. Some of the other Lijit features include facebook integration, other social network integration so you can increase your network size and see a potential increase in readership. The great folks over at Lijit are constantly rolling out new features for you to add to the widget that’s on your blog. One of the best things about Lijit are the stats that they make available to you. They’re robust and quite useful. If you’ve been looking for a different kind of search for your blog then look no further than Lijit

More on The Blog Council

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I completely understand why so many bloggers like Dave Taylor, Robert Scoble, Brian Solis and so many others are skeptical of the new corporate Blog Council.  Corporations do not have a good track record overall of understanding or playing well with the blogosphere. Not to mention the aforementioned and thousands of others have been giving these large corporations free advice for years . Advice which has largely fallen on deaf ears.

Which brings me back to what I keep telling my blogger friends over and over; most people, smart people including the people who make decisions at these large corporations have no idea what a blog is let alone how the blogosphere works. For as long as people like Dave Winer, Jason Calacanis, Robert Scoble, Shel Israel, and so many others have been talking about this media revolution the general public at large and the business community (including big media) are just starting to listen. 

I take the formation of this group as a sign that these particular companies are finally ready to listen. They want to do it in a way that makes them feel comfortable and safe.  That’s fine.  I say the blogosphere should give this group a chance to succeed. Instead of mocking their formation, let’s offer advice and help them succeed. We all (bloggers, corporations, consumers and advertisers) will benefit from it if they do. If and when they fail there will be plenty of time to jump on the band wagon and pummel the man.

Corporate Bloggers Form Blog Council Organization

Author:

Just announced this morning:

CORPORATE BLOGGERS LAUNCH THE “BLOG COUNCIL” ORGANIZATION

Top Executives from 12 Global Brands Form Private Community to Develop Best Practices, Measurement, and Idea-Sharing

CHICAGO, December 6, 2007 — The Blog Council, a professional community of top global brands dedicated to promoting best practices in corporate blogging, officially launched today. Founding members include the leading companies from a diverse range of business sectors: AccuQuote, Cisco Systems, The Coca-Cola Company, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP, and Wells Fargo.

The Blog Council exists as a forum for executives to meet one another in a private, vendor-free environment and share tactics, offer advice based on past experience, and develop standards-based best practices as a model for other corporate blogs.

The CEO of the organization is Andy Sernovitz; Founder and President Emeritus, of the Word of Mouth Marketing Association. Andy literally wrote the book on Word of Mouth Marketing and has his own blog Damn I wish I’d have Thought of That.

This is a very good development for corporate bloggers, the companies they work for and the blogosphere in general. Corporate bloggers do have their own unique issues to deal with and do need a “vendor free” environment to discuss them. This will undoubtedly raise awareness in other large companies who haven’t yet figured out the blogosphere or fail to take it seriously. As for the blogosphere in general the formation of a group like adds another stamp of credibility that corporations, advertisers and the MSM will take note of.

Here is wishing the Blog Council many years of success.

**Update**

Several folks have posted opinions on this now. Techmeme is tracking the conversation here, here and here. Lionel Menchaca explains why Dell is involved:

It’s also not about control. For me at least, that has been decided—companies don’t control the message, customers do. I hope that Dell (and other companies in the council that have made the leap into digital media) can work together to move companies past the false notion that we are still in control. I’ve talked to folks from other large companies and that reality scares the heck out of them.

later he says:

Good corporate blogs force companies to look at things from a customer’s point of view. That’s why I want more large corporations to blog, and I want them to do it the right way.

That is exactly the kind of attitude corporations need to succeed in today’s new media world.

Duncan Riley doesn’t care much for the name but is willing to give the group a chance.

My friend Dave Taylor is much less optimistic:

My translation: “we’re all clueless, but don’t want anyone to realize just how unplugged our organizations have become from the world of “marketing 2.0″, so we created a club so our ignorance can be shielded from public eyes.” Alright, that’s probably a bit harsh, I admit, but having helped organize the terrific Blogworld Expo last month in Las Vegas, why weren’t these companies there?

ahhhem; Dave a couple of them were. Namely SAP, Cisco, and Microsoft.

More opinions, advice, and consternation at Read/WriteWeb, Mashable, and Scobleizer.

THANK YOU EVERYONE!

Author:

**Update 11.29.07**

I knew I was forgetting people when I put this post up but more than anyone else DJ Steve Boyett (who posted in the comment section) really did an amazing job at the opening night party and deserves a huge thank you and a sincere apology from me for this and other slights (.

**

All of you, from our exhibitors and sponsors to every speaker and attendee who came out; Thank You for all of your support. Thank you for believing in this idea and thank you for putting so much effort into making our first industry wide event a huge success. Thank you for your faith in us and for being a part of this revolutionary medium. Here is just a sampling of the buzz out there for the event. From national television coverage, to six hours of national radio broadcast from the show , to nearly three thousand posts about the show being tracked by Technorati, to over 2,000 photos posted on Flickr, Videos and more.I would also like to thank several people for going above and beyond including Jim Turner from One By One Media who really bought into the vision of the show and volunteered so much of his time to help out, Eric Olsen and his wife Dawn from BlogCritics, Jeremy Wright, Darcie and the rest of the b5 media team, Roger L. Simon and the crew at Pajamas Media, Rob Neppell at KithBridge / TTLB, Scott Bourne at Podango, Tony Conrad at Sphere for all of his help and introductions, Hugh Hewitt who plugged our event more times than I can count on his radio program, Duane Patterson, Chuck Defeo and the rest of the Townhall.com team, Marc Levin, Jerome Armstrong, Tyler and SB Nation, Aaron, Derek and the rest of the Technorati gang, Ward and Loree at Military.com, Andi, John Noonan all of the milbloggers for coming out and for their service, Tim and the Know More Media team, Professor David Perlmutter from the William Allen White School of Journalism, Dustin from GodblogCon, all of our keynoters including Matt Mullenweg, Leo Laporte, Richard Jalichandra, Jason Shellen, Brad Hill, Larry Benet and the amazing Mark Cuban who gave the perfect closing keynote, my partners (Dave and Libby) and staff for all of their hard work, my wife Dawn for putting up with months of 18 hour days missed family outings etc, Dave Taylor for all of his work on the conference, Stephanie Agresta, Chris Heuer, Brian Solis, Jeremy and Jeff from Under The Gun Media, Scales, Kris Krug, Chris Brogan, Kevin from the Weblog Awards, Henry from Blogads and many more. I am sure there are at least a hundred I have left off of this post but to everyone who helped make this dream come true and for believing that our industry was ready for an event like this; THANK YOU.

Upcoming Posts

Author:

I’ve finally sorted through all of my notes from BWE. From the sessions to the exhibitors I gathered a whole lot of information. As promised to each exhibitor I visited you’ll be seeing a post up here about your product and my thoughts on it. I’ll also be peppering in thoughts and comments from sessions that I found to be quite interesting. Stay tuned posting will start in about an hour!

Fox News Coverage of BlogWorld

Author:

 First of all thanks to the folks at Fox and all the other MSM outlets who came out and covered the show.  It was great to see our exhibitors and our industry get the recognition they deserved and to see the MSM understanding just how influential our industry is and the significance of this inaugural event.

This is actually pretty funny. First the Fox report filed on Thursday.  and then this goof video that Smidgets did for us about a month ago.  How did Curb know that was the angle the MSM would take?

On a serious note both videos show exactly what I have been preaching to veteran bloggers for  a long time as big as this revolution is now it is just the beginning. Most people in the world have no idea what a blog is.

This is not Mike Arrington's Fault. It's Mine

Author:

First off I apologize to everyone for not responding to this sooner. It’s the day after the show and I was wiped out this morning, then stuck in the car all day driving back from Vegas.

I just spoke to Mike again after re-reading our email exchange on Nov 6th and 7th and apologized profusely for giving him bad information in one of my emails.

This was a simple miscommunication and he certainly didn’t intentionally not show up. I tried to tell folks at the show who were understandably disappointed that this was a mistake and we were not blaming him and we would figure out exactly what happened after the show. This kind of thing happens when you have more than 100 speakers at a conference. People get sick, urgent things come up and sometimes wires just get crossed and the latter is what happened here.

So here is the background in all of it’s glory. Mike and I spoke on August 16th. I told him what we were trying to do with the event and asked him to speak at the conference. He said he would love to as long as we would cover his hotel and airfare. I agreed. He asked if he could be on a panel with Om Malik as they are friends and thought they would give a great talk. I agreed. We also talked about a panel titled “raising venture capital for your new media business” which would be similar to a talk I saw Mike moderate at Web 2.0. Mike agreed to do that one as well. I also had my staff send over a confirmation email and a speaker agreement several times.

At the end of our conversation on the 16th I asked if we could start promoting his appearance and he said ok.

We did.

Mike was on the home page of our site for the last month, included in several email newsletters, print and web ads. Lot’s of people were talking about Mike’s upcoming appearance including Duncan Riley who writes for TechCrunch. It never occurred to me that Mike was not clear on the time and date. We were all expecting him to come and very excited about it.

Skip to Nov 6th (my staff and I are were already on-site setting up) I got copied on an email from Brad Feld saying Mike may not be able to make it. I emailed Mike that night to please let me know if he wouldn’t be able to come. He replied right away, told me he just never got the event on his calendar and had a conflict on Thursday the 8th but offered to fly in Friday morning in time for his first panel:

 

I am booked this week, particularly on Thursday when I’m doing an interview with Senator McCain. Friday is open, though. It’s possible I could fly in to Las Vegas in the morning and be there by 10:15…want me to do that?

So obviously he was trying to make it. Mike told me this morning and again tonight that he really wanted to come and was excited about the event. He just didn’t get it on his calendar and had forgotten about it. I understand exactly how it could happen. He is an extremely busy guy with thousands of demands on his time. I know there is no possible way he can read all of his emails because I can’t read all of mine and he is much busier than I am.

And here is a case in point where I completely failed. In our email exchange on the 6th and 7th I had told him his panels were on Thursday the 8th. That was incorrect.

Hi Mike,

We received an email earlier tonight from Brad Feld saying that you might not be able to make it out to the show for the two panels we had you scheduled for.

Both are on Thursday Nov 8th. The first is The Cult of Blogging with Leo Laporte and Om Malik at 10:15 – 11:45

The second is Raising Capital for Your New Media Business at 1:30 pm with Brad Feld, Dan Rua, David Cohen, You and Ted Murphy.

Please let me know as soon as you can if you are not going to be able to make it. I know how busy you are but people are going to be disappointed as we have been promoting this for a couple of months now on the website and in our attendee newsletters.

Looking forward to hearing from you and hopefully seeing you on Friday.

Now I knew his panel was on Friday but for some inexplicable reason (6 people asking me questions all at the same time while I was typing that email most likely) I said Thursday.

I didn’t realize my mistake until re-reading our emails tonight. As soon as I figured out what I had done, I called Mike to apologize. He accepted.

Our goal for BlogWorld from the beginning has been to create a market place, a meeting place, a learning source, and help build a stronger foundation for this amazing medium that we all care so deeply about. We know each other online, and BlogWorld is a place to get to know each other in-person, educate one another and strengthen our community. We’d never mislead anyone, so the few comments raised today implying we did are simply misplaced, Those of you that know me and the BlogWorld team know better. The comments disparaging Mike without hearing all of the facts…well, let’s just say that we’re all human and jumping to conclusions can be a learning experience. Instead of rushing to reply to comments made today, I wanted to be sure I had clarity about what Mike and I had discussed first. And, as you can see, I made a mistake that led to the calendar confusion, and that simple communication contributed to Mike missing the first BlogWorld.

I’m going to ask Mike to come out for the 2008 event, and I certainly hope he does. And you can bet, I’m going to double check my email before hitting “send”. Sorry Mike, and thanks for understanding everyone.

Blog On!

Rick

This is not Mike Arrington’s Fault. It’s Mine

Author:

First off I apologize to everyone for not responding to this sooner. It’s the day after the show and I was wiped out this morning, then stuck in the car all day driving back from Vegas.

I just spoke to Mike again after re-reading our email exchange on Nov 6th and 7th and apologized profusely for giving him bad information in one of my emails.

This was a simple miscommunication and he certainly didn’t intentionally not show up. I tried to tell folks at the show who were understandably disappointed that this was a mistake and we were not blaming him and we would figure out exactly what happened after the show. This kind of thing happens when you have more than 100 speakers at a conference. People get sick, urgent things come up and sometimes wires just get crossed and the latter is what happened here.

So here is the background in all of it’s glory. Mike and I spoke on August 16th. I told him what we were trying to do with the event and asked him to speak at the conference. He said he would love to as long as we would cover his hotel and airfare. I agreed. He asked if he could be on a panel with Om Malik as they are friends and thought they would give a great talk. I agreed. We also talked about a panel titled “raising venture capital for your new media business” which would be similar to a talk I saw Mike moderate at Web 2.0. Mike agreed to do that one as well. I also had my staff send over a confirmation email and a speaker agreement several times.

At the end of our conversation on the 16th I asked if we could start promoting his appearance and he said ok.

We did.

Mike was on the home page of our site for the last month, included in several email newsletters, print and web ads. Lot’s of people were talking about Mike’s upcoming appearance including Duncan Riley who writes for TechCrunch. It never occurred to me that Mike was not clear on the time and date. We were all expecting him to come and very excited about it.

Skip to Nov 6th (my staff and I are were already on-site setting up) I got copied on an email from Brad Feld saying Mike may not be able to make it. I emailed Mike that night to please let me know if he wouldn’t be able to come. He replied right away, told me he just never got the event on his calendar and had a conflict on Thursday the 8th but offered to fly in Friday morning in time for his first panel:

 

I am booked this week, particularly on Thursday when I’m doing an interview with Senator McCain. Friday is open, though. It’s possible I could fly in to Las Vegas in the morning and be there by 10:15…want me to do that?

So obviously he was trying to make it. Mike told me this morning and again tonight that he really wanted to come and was excited about the event. He just didn’t get it on his calendar and had forgotten about it. I understand exactly how it could happen. He is an extremely busy guy with thousands of demands on his time. I know there is no possible way he can read all of his emails because I can’t read all of mine and he is much busier than I am.

And here is a case in point where I completely failed. In our email exchange on the 6th and 7th I had told him his panels were on Thursday the 8th. That was incorrect.

Hi Mike,

We received an email earlier tonight from Brad Feld saying that you might not be able to make it out to the show for the two panels we had you scheduled for.

Both are on Thursday Nov 8th. The first is The Cult of Blogging with Leo Laporte and Om Malik at 10:15 – 11:45

The second is Raising Capital for Your New Media Business at 1:30 pm with Brad Feld, Dan Rua, David Cohen, You and Ted Murphy.

Please let me know as soon as you can if you are not going to be able to make it. I know how busy you are but people are going to be disappointed as we have been promoting this for a couple of months now on the website and in our attendee newsletters.

Looking forward to hearing from you and hopefully seeing you on Friday.

Now I knew his panel was on Friday but for some inexplicable reason (6 people asking me questions all at the same time while I was typing that email most likely) I said Thursday.

I didn’t realize my mistake until re-reading our emails tonight. As soon as I figured out what I had done, I called Mike to apologize. He accepted.

Our goal for BlogWorld from the beginning has been to create a market place, a meeting place, a learning source, and help build a stronger foundation for this amazing medium that we all care so deeply about. We know each other online, and BlogWorld is a place to get to know each other in-person, educate one another and strengthen our community. We’d never mislead anyone, so the few comments raised today implying we did are simply misplaced, Those of you that know me and the BlogWorld team know better. The comments disparaging Mike without hearing all of the facts…well, let’s just say that we’re all human and jumping to conclusions can be a learning experience. Instead of rushing to reply to comments made today, I wanted to be sure I had clarity about what Mike and I had discussed first. And, as you can see, I made a mistake that led to the calendar confusion, and that simple communication contributed to Mike missing the first BlogWorld.

I’m going to ask Mike to come out for the 2008 event, and I certainly hope he does. And you can bet, I’m going to double check my email before hitting “send”. Sorry Mike, and thanks for understanding everyone.

Blog On!

Rick

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