Facebook is Not Your Blog
Last week, one of the most-clicked stories from SmartBrief on Social Media was an article from Advertising Age: What Happens When Facebook Trumps Your Brand Site? It's a legitimate concern for businesses. With millions of people using Facebook and that number growing every day, brands like Coca-Cola, Victoria's Secret, and Oreo are getting more Facebook traffic than they are getting traffic to their home websites. According to reports, there are nearly … [Read more]
Analyzing Your Market’s Wallet
I know a lot of people who have a lot of really good ideas. They start blogs. They write great posts. They engage readers on social networking sites. And they fail. At least, in terms of making a living as a full-time blogger, they fail, because they never actually make any money from their work. They might have thousands of followers on Twitter and dozens of comments on every blog post, but the best ideas in the world can't save you from failing … [Read more]
The Secret About Secret Posts
Shhh...I have a secret. Come closer so I can tell you. Closer. Closer. Well, to be honest, this is text not spoken word, so it isn't like you actually have to come closer. Unless you have bad eyesight. That's right, I have a big secret, and I'm going to share it on my blog. And it's going to drive traffic. And it's going to create a stir. It might even go viral. We've all seen them - posts that share secrets. They're usually titled "X Number … [Read more]
Do You Want to Date my Avatar?
A set-up to this video, if you aren't a major geek like me: The Guild is a web series about a group of socially-awkward people who play a role-playing game together online. It tells the story of how they went from being online-only friends to friends in real life. I have a point to make here, I promise, though it's always a good day when I can write a post that references one of the totally geeky things I love, like The Guild. The whole … [Read more]
Overheard on #Blogchat: Controversy and Blogging
Do you participate in #blogchat? Every week, this weekly discussion on Twitter focuses on a specific topic and bloggers everywhere are invited to join in. Because I often have more to say than what will fit in 140 characters, every Sunday night, I post about some of the most interesting #blogchat tweets. Join the conversation by commenting below. Something that is always on my mind when I blog is whether or not I'm being too antagonizing. So, this … [Read more]
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